The film opens with a firework exploding, followed by a montage of archival online footage from cartoons and movies signifying a surge of colour. A cut to quick bursts of street interviews shows people being questioned about their favourite colours, styles, personal quirks, and artistic tastes. A voice-over overlapped by colour-changing environmental shots details the significance of colour and its effect on everyday life. The focus shifts to an interview with Dr. David Tully, the head of the film department at Middlesex Dubai, who discusses the history and relation colour holds with film. He explains the essence of visual aesthetics in cinema, and describes the way colours act as a storytelling tool to aid films in capturing emotions and particular moods, conveying its themes, and reflecting the artist’s perspective. After that, Nathalie Kachouh, an expert on branding & advertising and an expressive art facilitator, shares her insights into the role of personal expression in fashion. She discusses how colour affects the fashion industry and in-turn leads to different forms of individualism across a public platform through the influence of trends. Throughout this, she highlights how colour can be used to create harmony, contrast, and balance in compositions. To conclude, a voice-over conveys the newfound outlook on colour, not only as a visual spectacle, but as a language capable of expressing emotion and power. As striking artworks from films and pop culture fill the screen, the narration calls the audience to see colour in a new light that enables more attention within everyday life. The film ends with a cut to black.